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eBook commercialization and marketing

tecnologie1-1A fluid experience to sell and buy eBooks

Alfabook eCommerce platforms are adaptable to the needs of any market, but they all share some fundamental aspects.

Security, first and foremost. The platforms support all major payment methods; the transactions are made reliable by the adopted security protocols.

The fluidity of the purchasing process aims at leading the user from the home page to the thank you page with the fewest clicks possible. Furthermore, the semantic engines make the search for eBooks of interest easier and more reliable.

Publishers can handle the commercialization of the catalogue in an equally simple way. The system automatically verifies the correct loading of the works; from a dedicated back-office it is possible to manage promotions and monitor sales statistics.

With Alfabook, publishing companies have full control over their online business!

tecnologie1-2A special commitment to education

We designed additional eBook commercialization and payment methods to meet the needs of schools.

In particular, for bulk purchases made by schools, we have setup a simplified system for allocating licenses, with payments that can be made by bank transfer.

Alfabook purchase systems meet specific needs, such as coupons to combine the sales of the eBook with that of the printed text, or treaties for teachers.

The customer care service is always available, and makes the purchase process even smoother.

tecnologie1-3Marketing in the service of sales

Emails, banners, skins, social media, pay-per-click campaigns. What is the right marketing mix to ensure that the eBook store and its business initiatives enjoy maximum online visibility?

Here is where the Alfabook web marketing team comes into play to define the best strategy to increase access and sales.

The channels used vary according to needs: from a promotional newsletter to a Facebook post, to an Adwords campaign. On the other hand, to increase the size of the shopping carts, we can implement advanced filtering, up-selling and cross-selling systems.

A process of analysis and focus on continuous performance improvement, supported by the experience gained in the sector over the past few years.

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